Overview.
This project revolves around the creation of the branding and design system for the Prism Museum. As an institution dedicated to LGBTQ+, the Prism Museum features exhibitions from LGBTQ+ artists, explores related themes, and hosts workshops on pride culture while also offering creative products for sale. Under the tagline 'Explore the World's Spectrum', the museum aims to showcase the diversity of art and perspectives.
Concept.
My design approach for the visual system aims to encapsulate the essence of 'Prism' and 'Museum' through the use of abstract lines, striving for an elegant simplicity. The use of flowing gradient textures brings the 'spectrum' theme to life.
Results.
For the promotional elements, I've leveraged bold, vivid colors to capture attention, thereby reflecting the rainbow theme.
Process.
Iteration and storyboard.
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